As a business owner, you’re constantly faced with difficult choices. From managing the finances to overseeing your employees, part of running a business is making decisions that promote success and maximize performance. One choice that should be hard at all, however, is whether to buy a commercial security camera system. Research proves that security cameras deter crime, along with providing numerous other benefits. They’re a smart investment that helps protect your business and allow you to work more effectively. If you’re still on the fence about buying a commercial security camera system, here are our top 5 reasons why you should get one from Winilab.

1. Commercial Security Cameras Deter Crime
Research proves that security cameras deter crime, along with providing numerous other benefits. With over 275 million thefts from commercial enterprises each year, a security camera system can help prevent your business from becoming another crime statistic. When criminals are scoping out potential targets, the presence of surveillance cameras will generally make them move on to easier prey. Studies done on the efficacy of surveillance camera systems found that installing security cameras results in crime rates decreasing by up to 50%. We can help you identify what type of security cameras will keep your business safe and meet your unique needs.

2. Buying a commercial security camera system can also help prevent crime within the company. If you have concerns about inventory shrinkage, whether employees are following company policy at the cash registers, or any other internal business aspect, security cameras can help dissuade employees from committing crimes. In an ideal world you wouldn’t have to worry about internal crime at all, but commercial security cameras give you a chance to head it off before it even happens.

3. Increase Employee Accountability and Improve Performance
A quality commercial security camera system gives you the ability to keep an eye on how your employees are performing their jobs. The simple knowledge that security cameras are in place is often enough to keep employees focused and working productively without getting distracted or playing around on their phones. According to the American Management Association’s Workplace Monitoring and Surveillance Report, 82% of managers use some type of electronic monitoring in the workplace. It’s just good business to make sure your employees are on-task and improving productivity.

4. A commercial security camera system can also help you provide employees with specific feedback about how they can improve their job performance. With a surveillance camera system, you’ll be able to check in and see how they’re navigating their workflow and offer tangible recommendations that will improve their performance.

5. Monitor Business Activity
There are plenty of uses for commercial security camera systems outside of just security. One of the ways you can capitalize on them is by using them to observe the business activity. Depending on the type of business you have, that might mean anything from monitoring customer shopping patterns to keeping tabs on when there are spikes in the workflow for your employees. No matter how you use the security cameras, the result is the same: you end up with valuable information about your business that you can use to tailor your strategy moving forward.

One store owner in Kumasi used his security cameras to track traffic patterns inside his store and determine how to improve his store layout and advertising placement. After making adjustments, he was able to cut his customers’ average wait time for service in half and tailor his displays based on what he observed customers seeking out.